I created a can design and promotional campaign for Trail Town, a new pale ale from the Dayton Beer Company. As a Dayton native, I knew I wanted to include something that was related to the city itself. The region is well known for its MetroParks and outdoor activities, so I wanted to research and explore that idea for my solution. Through my research, I discovered that Thomas Dambo sculpted three giant wooden trolls in the woods that you can go find while on a hike at the Aullwood Audubon Center and I illustrated two of the trolls with a hiker walking down a path. Once the can design was finalized, I created a table tent, billboard, emails, mobile/web advertisements, a landing page with the new product, and social media posts.
Mood Board
Sketches
Sketches
Can Design Layout
3D Mock-up in XD
Table Tent
Gif Advertisement
Billboard Web Advertisement
Billboard
Email Promotions
Instagram Posts
