I created the brand identity for Steeped Wonders, a conceptual tea brand that invites curiosity, play, and exploration. My goal was to reimagine tea as more than a beverage, something immersive and transportive. I developed the name, brand story, and visual direction, helping shape a whimsical identity system. The packaging features layered illustrations and organic linework, designed to evoke the feeling of a journey through flavor. Paired with a warm, earthy palette and tactile type, the brand brings together imagination and intentionality. The result is a tea experience that feels adventurous, grounded, and just a little bit magical.
Mood Board
Menu Stand
Purchasable Tea
Bag 1
Bag 2
Bag 3
Bag 4
Hat 1
Hat 2
T-Shirt
Mobile Truck
Social Posts
