I created the brand identity for The Nash Regale, an upscale hotel in Nashville, Tennessee. I developed the logo, icon, and brand guide, aiming to capture the spirit of Nashville without relying on the typical honky-tonk aesthetic. Instead, I explored a more refined approach, balancing timeless typography with subtle nods to southern elegance. The monogram-style icon lends a sense of sophistication, and the combination of gold and deep navy creates a high-end feel. Gold suggests luxury and warmth, while navy provides contrast and professionalism. The result is a brand system that feels modern, polished, and deeply connected to place.
Mood Board
Sketches
Sketches
Sketches
Main Logo
Secondary Logo
The Nash Regale app
Stamp Asset
Embroidered Asset
Brochure Asset
Tag Asset
Restaurant Asset
